2019 was a record year for most parks and even though trouble was brewing overseas no one could fathom what was coming. “Disinformation” was being spread regarding rumors of a national quarantine coming. Tuesday, March 10, 2020 I boarded a flight from Cincinnati to Orlando to take, in my mind, a victory lap as part
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The Attractions Group is excited to announce two LIVE webinars in the coming weeks with more to come! Former VP of Disney’s Magic Kingdom (and Epcot & Hollywood Studios), Dan Cockerell, will be presenting a lunchtime virtual webinar event on Friday, March 4 from noon-1pm. Also, 20 year Disney veteran and current Innovation Catalyst with
Read More...If you like theme parks, zoos, waterparks, resorts, any of the above- you have to make a trip to the IAAPA Expo at least once in your life. Pre-COVID I even convinced my mother, who is NOT a fan of amusement parks anymore (not sure she ever was) and got her strapped into a VR
Read More...Very eventful first day. It’s decisively smaller than the Expo we left two years ago but it seems everyone is glad to be back. Noticeably absent are any vendors or attendees from Asia. Plenty of events and interviews happened at the Attractions Group Booth
Read More...This will be a photo blog/journal preparing for the Expo “Return to FUN” at the IAAPA 2021!
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18 months+ of COVID-19 have changed the way guests view their experience. Meanwhile, 2021 may have benefitted from a year’s worth of pent-up demand, 2022 and beyond may find guests yawning at a venue’s efforts that used to work in the past. Developing and maintaining a creative, innovative, thoughtful, consistent, etc.. experience will be essential
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A robust analytics platform and strategy are imperative for park management to generate data-based decisions. In the coming post-COVID era most decisions parks will make, from a guest perspective, will be made through the dim reflection of 2020. Technology for the generation of this level of analytics has existed for a few years, but the
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Greater Connectivity and Guest Experience derived from Data Imagine being able to make data-based decisions for your park or venue 24/7/365. If you had access to guest data from the time the gates open until close… it would change the Marketing’s entire approach. Anytime your organization looks to conduct a data research project you can count
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Just like Smart Cities, a Smart Park utilizes electronic data collection sensors to generate information used t manage assets and resources more efficiently. This includes data collected from park guests, devices (if pared to a host app), and other assets that can be processed and easily analyzed to monitor and manage guest foot traffic, park
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One thing I am passionate about, from a professional perspective, is Customer Experience. It is almost a science- to create a storyboard pathway that intentionally designs a customer’s journey through your organization the can be complex, but yet energizing. In 1997, while working as a Marketing Director for a small regional bank, the first position statement I
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