About an hour ago I had the honor of being one of 15-20 business professionals to participate in a “networking” event to give High School students in the Entrepreneurship Program at @Cincinnati Hills Christian Academy real-time experience. I love networking. I love the art of conversation. I love the “science” behind it. Don’t get me
Read More...Improving guest experience at a park restaurant is an essential aspect of maintaining guest satisfaction and loyalty. In this blog, I will discuss some useful tips and ideas for improving the guest experience at theme park restaurants. Offer a Diverse Menu: Provide a diverse menu with a range of options catering to all dietary needs,
Read More...A quick web search states that there are 475 Amusement Parks in the US. Most can name the 50 (+/-) that are associated with the household names; to use round numbers we’ll place that at 75. This means that approximately 85% don’t have access to multi-million dollar budgets to install new and improved or game-changing
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Amusement parks and zoos are places where guests come to have a fun-filled day with friends and family. But as these places are often sprawling, with numerous attractions and exhibits, it can be challenging for guests to navigate their way around. That’s where interactive wayfinding kiosks come in, providing guests with hassle-free navigation and enhancing
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The Attractions Group announces a new strategic partnership with Orlando-based Dream Factory. Dream Factory, a full service marketing agency, will work with The Attractions Group in developing Omni Channel campaigns for new media partners. Dream Factory brings to the Attractions Industry a wealth of experience working with over 500 clients in 37 countries, such as:
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Picture above is not mine… or anyone that I know. Needed a non-descript image with a “park:” crowd… This one sounds like a no-brainer, but you’d be surprised to know the level of guest intelligence that is “left on the table” and not acted upon. In 2022, park Operations, Marketing, etc… has more tools at
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Business Ops, post-COVID have presented a number of challenges. One of which is that of staffing. Training of an employee, or the lack thereof, can make or break your guest experience. Many times, though, I feel that companies hire to fill holes rather than hire the “right” ones. Back in the late 90’s I led
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COVID was an unfortunate line in the sand for a lot of individuals, families, family companies, and corporations. A lot of procedures changed temporarily, some permanent. And for a time, guest expectations lightened in gratitude of being able to experience all that was <2020. Things started to swivel back to normalcy in 2021 before being
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2019 was a record year for most parks and even though trouble was brewing overseas no one could fathom what was coming. “Disinformation” was being spread regarding rumors of a national quarantine coming. Tuesday, March 10, 2020 I boarded a flight from Cincinnati to Orlando to take, in my mind, a victory lap as part
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