Greater Connectivity and Guest Experience derived from Data Imagine being able to make data-based decisions for your park or venue 24/7/365. If you had access to guest data from the time the gates open until close… it would change the Marketing’s entire approach. Anytime your organization looks to conduct a data research project you can count
Read More...
Just like Smart Cities, a Smart Park utilizes electronic data collection sensors to generate information used t manage assets and resources more efficiently. This includes data collected from park guests, devices (if pared to a host app), and other assets that can be processed and easily analyzed to monitor and manage guest foot traffic, park
Read More...
One thing I am passionate about, from a professional perspective, is Customer Experience. It is almost a science- to create a storyboard pathway that intentionally designs a customer’s journey through your organization the can be complex, but yet energizing. In 1997, while working as a Marketing Director for a small regional bank, the first position statement I
Read More...