Preparing for IAAPA 2021
This will be a photo blog/journal preparing for the Expo “Return to FUN” at the IAAPA 2021!
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Keys to consider for an outstanding Guest Experience
18 months+ of COVID-19 have changed the way guests view their experience. Meanwhile, 2021 may have benefitted from a year’s worth of pent-up demand, 2022 and beyond may find guests yawning at a venue’s efforts that used to work in the past. Developing and maintaining a creative, innovative, thoughtful, consistent, etc.. experience will be essential
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Connect Data Points. Create a smartPARK
A robust analytics platform and strategy are imperative for park management to generate data-based decisions. In the coming post-COVID era most decisions parks will make, from a guest perspective, will be made through the dim reflection of 2020. Technology for the generation of this level of analytics has existed for a few years, but the
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SMARTpark Technology
Greater Connectivity and Guest Experience derived from Data Imagine being able to make data-based decisions for your park or venue 24/7/365. If you had access to guest data from the time the gates open until close… it would change the Marketing’s entire approach. Anytime your organization looks to conduct a data research project you can count
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Introducing “Smart Park” Technology
Just like Smart Cities, a Smart Park utilizes electronic data collection sensors to generate information used t manage assets and resources more efficiently. This includes data collected from park guests, devices (if pared to a host app), and other assets that can be processed and easily analyzed to monitor and manage guest foot traffic, park
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Customer Service Versus Customer Experience
One thing I am passionate about, from a professional perspective, is Customer Experience. It is almost a science- to create a storyboard pathway that intentionally designs a customer’s journey through your organization the can be complex, but yet energizing. In 1997, while working as a Marketing Director for a small regional bank, the first position statement I
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