A quick web search states that there are 475 Amusement Parks in the US. Most can name the 50 (+/-) that are associated with the household names; to use round numbers we’ll place that at 75. This means that approximately 85% don’t have access to multi-million dollar budgets to install new and improved or game-changing
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We did a series on this a few years ago- but I think every now and then it deserves to be brought up again. All parks, zoos, entertainment venues struggle with guest experience. One bad experience, even if isolated, can become a narrative difficult to shake. Thrills and themed experiences do cost money but the
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Amusement parks and zoos are places where guests come to have a fun-filled day with friends and family. But as these places are often sprawling, with numerous attractions and exhibits, it can be challenging for guests to navigate their way around. That’s where interactive wayfinding kiosks come in, providing guests with hassle-free navigation and enhancing
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LG-MRI (www.lg-MRI.com) is the market leader in the design and manufacture of digital outdoor LCD display solutions used in public venues for advertising and wayfinding. Formed in 2014, LG-MRI is a 50-50 joint venture between outdoor LCD technology pioneer, Manufacturing Resources International and consumer electronics powerhouse, LG Electronics. Together, these companies created a unique and
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As we approach the annual IAAPA Expo, the Attractions Group announces a new strategic partnership with interactive experiences software development firm 22Miles, an internationally recognized developer of interactive technology software. The attractions industry is on the forefront of creative and interactive experiences. We have chosen to partner with 22Miles, who has the experience and resources
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The Attractions Group announces a new strategic partnership with Orlando-based Dream Factory. Dream Factory, a full service marketing agency, will work with The Attractions Group in developing Omni Channel campaigns for new media partners. Dream Factory brings to the Attractions Industry a wealth of experience working with over 500 clients in 37 countries, such as:
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I was a late bloomer to the thrill ride genre. Kings Island, in northern Cincinnati, is my “home” park- as a matter of fact I can see their nightly fireworks from my driveway today. Their legendary roller coaster, “the Beast” has been thrilling guests nonstop since 1979. My first time riding it didn’t happen until
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Picture above is not mine… or anyone that I know. Needed a non-descript image with a “park:” crowd… This one sounds like a no-brainer, but you’d be surprised to know the level of guest intelligence that is “left on the table” and not acted upon. In 2022, park Operations, Marketing, etc… has more tools at
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Business Ops, post-COVID have presented a number of challenges. One of which is that of staffing. Training of an employee, or the lack thereof, can make or break your guest experience. Many times, though, I feel that companies hire to fill holes rather than hire the “right” ones. Back in the late 90’s I led
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COVID was an unfortunate line in the sand for a lot of individuals, families, family companies, and corporations. A lot of procedures changed temporarily, some permanent. And for a time, guest expectations lightened in gratitude of being able to experience all that was <2020. Things started to swivel back to normalcy in 2021 before being
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