A robust analytics platform and strategy are imperative for park management to generate data-based decisions. In the coming post-COVID era most decisions parks will make, from a guest perspective, will be made through the dim reflection of 2020.
Technology for the generation of this level of analytics has existed for a few years, but the fallout from 2020 will make it all more crucial going forward.
Re-imagine your destination or venue as a “smart park”- where guest interaction from signage to digital to planning are all interconnected and give CIO’s and your marketing team data that they can take immediate advantage of.
theOffice Group- with our technology partners can design a comprehensive or multi-phase smartpark platform that will more than pay for itself through data-based decisions or can be monetized externally through ad partners.
smartPARK components include:
- WiFi and Cell beacons to improve signal coverage and strength
- Digital Wayfinding components
- Analytics sensors strategically placed throughout
- and more…
Smart analytics for physical spaces:
- Review response by ‘campaign” or over time
- Gauge who is logged in and how
- When logged in via social media, platform aggregates data
- All data accessed from guests are then owned by venue to be used
smartPARK Action:
- Downloadable in archived or real time via Excel, CSV, or API portal
- Onboard guests in real time
- Adjust Park path layouts, signage, and product placement based on your own data
- Connect all your data sources to your physical environment.
Allow us to visit your venue during this off-season to get to know your park better and create a “Solution Design Document” as a pathway forward to understanding your guest/venue interaction better. The consultation and Solution Design Document would all fit under one small fee; the design document would then be yours whether you ultimately contracted with us or not.
the Attractions Group is an IAAPA Member offering multi-channel solution-based resources to the broader “IAAPA” industry.
